With 2014 quickly approaching now is the perfect time to start thinking about how you can better your company. The most important change you can make is to your digital marketing strategy! Try out these 5 resolutions to renew and revamp your digital marketing in 2014.
No one likes the feeling of being lectured at or talked down to. Make sure that on social platforms you are engaging your customers and fan base. The easiest way to do this is by not merely throwing facts at them. It is important to create a relationship with your clients that will increase their engagement with your brand online. Include social posts from time to time to help grow your page and your fan’s interest in your brand.
Tighten Up Your Digital Marketing
Are you spreading yourself too thin across multiple platforms? Take a step back and review which platforms are getting the most traction and engagement. The nature of Pinterest may not lend itself to driving business to your brand, or it may be your biggest asset. Resolve to make 2014 a time to focus and tighten up your digital marketing.
According to Facebook, posts that use images get 120% more engagement than a post solely comprised of words. The numbers don’t lie-people are much more drawn to pictures and videos. Stand out above the rest and get shutter happy!
Stay on top of trends
In 2013 we saw the release of a few new popular apps and social media platforms. From Snapchat to Vine, make sure you are keeping up-to-date on the hottest trends in 2014 while keeping in mind what digital marketing avenues will be good to utilize. Be open to new platforms and apps while also being discerning of which platforms you invest money and time into.
Know your analytics & have trackable ROI
As more and more people enter the digital marketing world, the gap between the professionals and amateurs will become increasingly obvious to the consumer. If you have not already found a professional marketing solution in 2013, resolve to invest in a digital marketing plan that will be able to provide you trackable ROI.
Not satisfied with your digital marketing? Turn over a new leaf in 2014 and partner with the talented GrowthWeaver team. We have the knowledge and experience to make your digital marketing campaigns shine this New Year!