Social Media Channels

5 Tips on Creating Great Social Media Channels

There are hundreds of social media channels out there, from the originals like Facebook and Twitter, to the newbies like Instagram and Vine. Whether you’re already utilizing them and want to take it to the next level, or just getting your feet wet in the space entirely, these five steps will shift your social media from good to great.

1. Focus your efforts + find your niche.

One of the most important things about digital marketing is to have an integrated strategy that includes multiple social channels. But, just because there are hundreds of social media sites out there, it doesn’t mean that you need to be using all of them.

Figure out which ones are right for your business and marketing strategy and focus on making them great, rather than spreading yourself thin trying to keep up with all of them (and doing a poor-to-mediocre job at it). If you’re not sure how to figure out which channels are right for you, stay tuned for my next post where I will walk you through the most popular social networks and show you how to perform a social audit.

2. Develop a strategy with consistent themes.

One of the best favors you can do for yourself is to sit down and map out your marketing strategy. Get organized, figure out what you’ve got going on each month, determine how it fits each social channel and put a plan together!

Your social following is smart. If you’re all over the place, they will notice (and most likely start tuning you out.) They want to see consistency on a daily basis, and across channels. My best advice is to figure out a theme for each month and tailor your content around that theme for each platform.

3. Create + use branded content.

Another aspect of developing consistency is creating brand recognition. Every image you use should have a consistent look and feel. When your Facebook followers hop on over to check you out on Pinterest, they should know immediately that they’re in the right place.

Whenever possible, use images with similar themes and incorporate your brand’s colors and/or logo. Make your content unique and specific to your brand in whatever way you can. If you don’t have access to Photoshop, you can easily alter images with filters (I’ve recently become super fond of Fotor, which I downloaded right to my desktop).

4. Plan ahead and create a flexible content calendar.

Now that you’ve got your marketing strategy all lined out, why not get straight to work? Go ahead and get your posts on the calendar!

Planning ahead allows you to get caught up with the day-to-day without missing a beat on your social media. Even if you have the best of intentions, it’s easy to get too busy to make a post one day, and then another, and another… until, before you know months have gone by and you’re starting over from scratch.

Just keep in mind that you can’t just “set it and forget it.” You have to continue monitoring your channels and adapting to your audience. It’s likely that you will need to add, change, and delete from your calendar.

Which brings me to number five…

5. Post content based on what your audience likes.

1. If your posts are not getting a positive response from your audience (i.e. likes, comments, shares, etc.), they don’t like it. Swallow your pride, try something different and keep at it until you figure out what works.

2. It doesn’t matter how important, interesting or exciting you think it is. All that matters is that your followers like it (pun intended).

It may require you to think outside the box in order to connect with your audience, or to step outside your comfort zone. Just remember, it’s not about you-it’s about them. And, at the end of the day, it’s about your business.

For more help on creating great content, read this.

As I mentioned before, your social media following is smart. They know the difference between a meager social media effort and a great one. The great ones are the ones that have the attention of its followers and in return, its followers are loyal to them. So save this Infographic-pin it, share it, print it, save it as your desktop wallpaper and take your social media to the next level.