Every year, the holiday season is a whirlwind of events – from shopping for that perfect gift, to cookie bake-offs and ugly sweater parties. And it doesn’t stop there. While decking the halls in our personal lives, we also have business to think about. End of year results and planning that company party can max out the season. Let’s face it – after the holidays are over, you’re left with a lighter wallet, tighter belt and the dreaded holiday hangover.
With the New Year just around the corner, now is the perfect time to get things in order and set some goals for 2015. Before you do, take a look at the past year. What worked? What didn’t? What would you like to see more of?
This is so important for your business. So, let’s take a moment to focus on your digital marketing strategy. To get you started, here are our Top 3 New Year’s Resolutions for online marketing:
1. Get Your Website Fit
Whether you’re just starting out or you’ve been in the business for years, your website is often the first interaction a customer has with your brand. So, don’t you want to put your best foot forward? For example, is your website mobile-friendly? Is your content up-to-date? From a few minor adjustments to a full facelift, 2015 may be the year to revamp that website and maximize its potential. (If you’re not sure how it’s doing, let GrowthWeaver provide you with a free website grader!)
2. Help People Find Your Business
Did you know? If your website isn’t appearing on the first page of a Google search, there is a good chance your customers aren’t finding you. This can have a negative impact on business. However, SEO and SEM efforts can help by improving your website’s rank on search engines like Google. The higher the ranking, the more visitors your site is likely to see.
3. Stay In Touch with Social Media
How can you take your current customers and turn them into brand ambassadors? Ramp up social media marketing! When your fans “like” or “share” your page, write reviews and claim your offers, you are expanding your reach to their connections. Developing a great social media strategy is key for driving business, and utilizing your fans effectively can help you grow your customer base.
This is the perfect time to resolve to strengthen your digital marketing presence for 2015. Navigating the inner workings of digital marketing can be tricky, but we’re here to help! So take off that ridiculous sweater and ring in the New Year with GrowthWeaver by your side!