Entries by Andrew Majors

Your Brand Doesn’t Need Everything on the Menu

I was out at a local Denver watering hole when the servers started talking about the internal policy at another restaurant. They were laughing at it and talking about how much they’d loathe it if they worked there, and it got me thinking about the way business owners and sales people seem to approach social […]

The Bone-Ellsworth Effect of Viral Content

Want to go viral? Stop trying so hard. On Sunday night October 9, the second Presidential Debate was held town hall style featuring candidates Hillary Clinton and Donald Trump. Without getting political, I think it’s safe to say the two candidates are among the most recognizable figures in the entire world. But it was an […]

Facebook Unfriends Company Pages

Just before the 4th of July holiday, Facebook publicly announced that they’d once again made tweaks to their infamous algorithm and that again, the largest victims would be brands who utilize a Business Page on the network. This news isn’t exactly endearing for the companies who for years have continued to adapt to the network’s […]

What Pokémon can teach you about Reinvigorating Your Audience

If you’re at all active on social media, you’ve probably seen little cartoon creatures popping up all of your feeds and timelines the last few days and weeks as your friends and family try to “catch ‘em all.” No, you aren’t hallucinating, it’s Pokémon and it’s taking over the world…again! If you missed the initial […]

Patience, Consistency & Capturing the Moment

Earlier this year at the 88th Annual Academy Awards ceremony, there were a lot of storylines leading up to the event. One of the big questions was whether or not Leonardo DiCaprio would finally take home one of the famous gold statuettes for his incredible performance in The Revenant. In his sixth overall nomination, DiCaprio […]

Get Better Results with LinkedIn Direct Sponsored Content

Since December 2002, LinkedIn has been trying to perfect its social network for professionals. To date, the business-oriented social platform has developed ten standalone apps for smartphone users in an attempt to determine exactly what its over 300 million users find most valuable on its mobile suite. But for business owners who have turned to […]

The Brand of Trump

You could make a case he’s one of the most well-known individuals on the planet. For years, Donald Trump has flirted with running for President while simultaneously staying extraordinarily prominent in the (non-political) public eye. Though it’s still very early in the process in determining the candidates for the next election, arguably no other candidate […]

Breaking Up With a Brand

Recently I reached a decision that had been months in the making. I decided to break up with Netflix. For months, I’ve been catching myself getting frustrated with the video-streaming service for myriad reasons and finally decided to submit my cancellation notice for the foreseeable future. But what goes in to the decision to sever […]

The Social Media Cover Charge

Now entering its adolescent years of development, social media has rapidly evolved into a gold mine for savvy companies across many industries to reach their customers in a new, easily consumable form. As the movement begins to adjust to its recent growth spurt, there has emerged alongside it a movement to commodify the developing industry. […]

Pulling a Birdman for Your Business

Toward the end of 2014, a little independent film was released to widespread critical acclaim and audience adoration. As we turn the page to 2015, the film has become an awards-season darling touted as “one of the best of the year” by critics from coast-to-coast. The film is Birdman. Birdman, or The Unexpected Virtue of […]