Entries by GrowthWeaver

Brands to Go Live?

You’ve seen it before. You’re awakened by a Facebook notification about some new feature that just launched and they need you to know now! At 8 a.m.! Because Facebook doesn’t care if you can sleep in on Sunday! Maybe that notification was about how Huffington Post is “Live,” covering the latest on the election. Or […]

A Tale of Two Branded Tributes

When the world lost musical icon and legendary enigma Prince in late April, tributes poured in from fans all over social media for days. One of the types of events that regularly dominate social media Is when a transcendent talent passes away. Earlier this year, the death of David Bowie also captivated social media users. […]

A Fireside (Snap)Chat

During the 1930’s and 40’s, President Franklin D. Roosevelt lead a series of nationwide radio broadcasted talks entitled Fireside Chats. During these chats, he spoke about a number of difficult subjects from the recession to World War II. These broadcasts were incredibly influential during Roosevelt’s presidency not only in building rapport with the American public […]

Pay To Play

You’re an established business. You have a Facebook and post regularly. But you aren’t seeing the web traffic or engagement you’d like. Does this-this sound familiar? For businesses and brands, Facebook is a pay to play platform. Though you may have thousands of followers, only a miniscule portion of them will see your post organically […]

‘Force Friday’ and the Modern Campaign

On September 4, a long-awaited campaign finally reached its official launch date as ‘Force Friday’ took over retailers nationwide to promote the midnight merchandise release for the eagerly anticipated Star Wars: The Force Awakens film to be released later this year. Brick and mortar retailers like Target and Toys ‘R Us, and also online juggernaut […]

Small Travel Agencies Beat Goliath With Social Media?

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison Working in sales, I’ve had the opportunity to chat with lots of different people in many different environments. From part-time travel agents to executives at Fortune 100 companies, I’ve had the chance to listen, sell and […]

Talent Versus Tools: What is the Key to Marketing Success?

Having been in social marketing for about seven years and in the advertising marketing business for multiple decades, the changes that have taken place during that time have been immense. Many of the folks I started with have gone on to other things… leaving the marketing arena. That’s not hard to understand. So much change […]

5 Digital Resolutions to Make in 2014

With 2014 quickly approaching now is the perfect time to start thinking about how you can better your company. The most important change you can make is to your digital marketing strategy! Try out these 5 resolutions to renew and revamp your digital marketing in 2014. Engage Customers No one likes the feeling of being […]

Creating Captivating Email Campaigns

If you’re a loyal follower of the GrowthWeaver blog then you’ve learned, “How to increase your email open rate and not get dumped.” So, it’s about time we had a chat about other aspects of captivating your audience through your email marketing efforts. Understanding your audience Before you, the marketer, can even dream of beefing […]