Blogging For Business

Blogging for business tips: choosing your blog platform

By now, most people know that blogging can be a great tool to help you build your business. But, deciding where to host your blog can be more difficult than you might think. Each platform has its upsides and downsides. Some offer visually stimulating designs, while others are preferred for news and journalism-centric outlets.

So, how do you choose? Here’s a quick guide to help you decide which blogging platform is right for you.

Blogger:

Blogger is free, very simple to use, and has the ability to connect with Google+ and other Google-based tools. You can have your own domain, and AdSense is easy to set up. This is great if you have no in-house help or limited funds for outsourcing. However, there’s a bit of danger as Google can just shut your site off at any time. I like fear in my roller-coaster rides – not on my blogging platform. Plus, if you’re looking into monetization outside of AdSense (which is a whole different blog post), you are more limited.

WordPress:

Who doesn’t love WordPress? Sure, it’s a little harder to deal with if you don’t know anything about coding, but it’s also the most functional of them all. It’s just as customizable as Blogger (if not more so, thanks to the plethora of plugins available to users!) but WordPress themes can get a little costly. But, as a tool, WordPress is free and open source, and many users actively answer questions and fix bugs on their own. It’s like the Wikipedia of blogging platforms.

Tumblr:

This super social blogging platform is easy, fast, short and enables you to showcase some of your own art and design. You’ll never be the only one with your content posted (sharing is easy – both a good and bad thing) on this Yahoo-owned platform. However, brands like Tory Birch and Tiffany & Co. are doing it well and having fun engaging with their Tumblr fan base at the same time.

TypePad:

This SAY Media platform is extremely customizable. It’s popular with fashion bloggers – and even big brands like ABC.com and MSNBC.com. You can modify and create the look you want on TypePad, with all the plugins available on WordPress. However, it’s not the best option unless you want a designer to create a customized design that you’ll never be able touch or tweak.

Remember-attaching a blog to your website will help drive more traffic to your site and improve your SEO. All of the above options can be built into your current website domain, either as a blog segment (for example, www.yourwebsitehere.com/blog) or as a subdomain (for example, blog.yourwebsitehere.com). If you’re overwhelmed by all of your choices, it’s smart to connect with the experts at GrowthWeaver. We can help you choose what’s right for you, and implement the perfect blog strategy!