YouTube Marketing

Broadcast Your Brand: YouTube for the Business World

Unless you were on a safari in a remote corner of the world for the past few weeks, “twerking” has been added to your vocabulary—thanks to Miley Cyrus’ VMA performance and Jimmy Kimmel’s latest prank. It’s even been added to the Oxford Dictionary. This new phenomenon may have been birthed on the streets, but it grew up on YouTube.

Why should you consider utilizing YouTube for your business?

YouTube is the Hollywood of the Internet. It’s where stars are born, ideas take hold and where people look for entertainment. It doesn’t hurt that YouTube is owned by Google and has the bragging rights of being the second most utilized search engine in the world. As a result, there are unique opportunities YouTube can offer your brand that can help push your products and services out to billions of users. And the BIG news is, it doesn’t cost millions of dollars to get millions of views. YouTube is a cost-effective platform for pushing out your message.

We can’t guarantee that all the videos you upload will get as many views as The Most Epic Twerk Fail Ever, but we can help you get your foot in the door. Here are six simple ways you can boost your brand on YouTube.

1. Create:

It alls tarts by setting up your page. And it’s totally free. YouTube, like every other social media platform, requires you to start by building a profile. When building your channel, make sure you are setting up a Branded Channel. It is important to invest time in setting up this profile properly, because it reflects your brand. Fill out the “About” section thoughtfully and completely, and take the time to load quality photos.

2. Film and Upload:

When filming and uploading your videos, carefully consider who you are trying to reach and what would interest your audience. Make sure to upload at least one video as you are setting up the page in order to give viewers a reason to interact and subscribe to your channel. Almost nobody wants to sit and watch a poorly filmed video about why they should care about your brand, but they may be interested in watching a humorous or thought evoking video, which represents your brand. Stop The Traffik demonstrated this perfectly when they released a thought provoking video of women dancing in the Red Light District of the Netherlands. The video helped raise awareness for this charity by capturing nearly 7 million views.

3. Subscribe:

Subscribe to other YouTube channels that resonate with your brand. This will put your name out there, as well as help you discover what other businesses are doing. It is important to connect with other brands, as well as with the average YouTube user.

4. Optimize:

YouTube offers a variety of ways to optimize your videos. Make sure you optimize the title, tags and description of your video. YouTube offers some tutorials on this here.

5. Interact:

It is important to interact on YouTube. Like and comment on other videos, and make sure that you interact with the comments on your video on a fairly regular basis. Don’t be surprised if you see a lot of negative comments on your video. YouTube might be the mecca for viral videos, but it is also a breeding ground for negative interaction. Ignore the negative comments and respond to the positive ones. Unlike other social media, these comments are not going to have a major impact on your reputation, so don’t sweat it!

6. Advertise:

For those of you who aren’t quite ready to jump into posting videos and monitoring your YouTube on a regular basis, YouTube can still be relevant for your brand. YouTube offers a wide variety of advertisements and it’s a great way to get a lot of eyeballs on your brand!

Building and managing your YouTube channel might seem like a daunting task, but the benefits far outweigh the costs. If building your brand on YouTube is something that you are interested in, but you’re too busy running your business to take on another task (that must be done right!), enlist the assistance of a digital media expert like GrowthWeaver. With a team of Digital Marketing Experts on your side, building your brand on YouTube is just a simple inquiry away.