Stylishly packaged boxes with gifts closeup.

Get On Your Facebook Fans’ Nice List This Year

According to the National Retail Federation, sales during the holiday season account for up to 30% of the total yearly sales for your average retail company. With stakes that high, you’d better get your merry little social strategy locked down. And, with 2.5 million small business pages currently flooding their fan’s feeds with holiday advertisements, yours need to stand out.

There are a handful of ways to create engaging and relevant social content during the holiday season. And, although your goal this year may be increased sales, you don’t necessarily need to push deals in order to get Facebook’s attention. All you need are low-to-no-frills posts that are worth promoting. Facebook users are statistically more likely to interact with content they find more visually engaging, and the name of the game is relatability. Luckily for you, the holidays are ripe for beautiful, colorful winter imagery loaded with nostalgia. This could mean selecting imagery from a family sitting around a fire to a beautifully photographed holiday meal.

Because social commerce has not been ironed out quite yet, keeping your social pages managed and relevant to the season is important in driving traffic to your website, storefront, or ecommerce site. The holiday season is an excellent time to reach out to your customers and fan base in a more personal and compelling way. Images aside, the key to creating successful holiday social media content is creating copy that resonates with the users. The holiday season nearly bursts with emotion, and you are more than welcome to take advantage of that. Create posts that inspire memory, strike nerves or tug at heartstrings. Get a little sappy with it… we won’t judge!

If you’re not a writer, this may seem like a daunting task to you: to create copy that connects your business to the outside world. If you’re not sure what you should be posting, consider teaming up with the experts at GrowthWeaver, and we will help you jingle all the way through the holiday season.