Toward the end of 2014, a little independent film was released to widespread critical acclaim and audience adoration. As we turn the page to 2015, the film has become an awards-season darling touted as “one of the best of the year” by critics from coast-to-coast.
The film is Birdman.
Birdman, or The Unexpected Virtue of Ignorance, stars Michael Keaton as a washed-up film actor who turns to the stage to reinvent his stumbling career by proving his chops under the lights of Broadway.
Social Media has been a growing entity for over a decade now, and the capabilities of each platform expand seemingly by the day. And with each new network, the opportunity to positively reinvent your brand is only a click or two away.
Keaton’s talent and mass appeal has never been questioned. His name has always been one that triggered a lot of ‘What If?” scenarios, with people envisioning an alternate career path more resembling that of Tom Hanks (arguably the most genuinely likable American actor of the last two decades).
You don’t want to play the “What If?” game when it comes to your business’s approach to social media, especially with so much on the line. So what’s the difference between Hanks & Keaton, or between your business and that of another in your industry?
While Hanks was busy reading scripts for films by Hollywood’s most elite directors like Steven Spielberg and Robert Zemeckis, Keaton faded more into the background and became more of a supporting actor in minor films during his post-Batman career.
Every once in awhile he would pop up and light up the screen, like in Quentin Tarantino’s 1997 film Jackie Brown, but there was never a sustained consistency in the quality of writing he had to work with.
It all circles back to content. The scripts Hanks had to work with were far superior to anything Keaton had to work with for most of the last two decades. The films featuring Hanks in a lead role are routinely nominated for their screenplay.
Forrest Gump won an Oscar for Best Adapted Screenplay, while films like Splash, Big, Philadelphia, Sleepless in Seattle, Apollo 13, The Green Mile, Toy Story and Saving Private Ryan were all nominated for their screenplays.
Birdman was recently nominated for Best Original Screenplay (and Keaton for his performance), proving that when the content is quality the actors are set up for more success. Prior to its nomination in the category, the only film Keaton had worked on that earned an Oscar nomination for its screenplay was Toy Story 3 (that ironically, also starred Hanks!)
Are you setting your brand up for success with the kind of quality content necessary to generate the kind of results you want on social media? Or is your brand destined for an essential late career reinvention that leaves everyone wishing you’d had that quality content much sooner?
Talk to the digital marketing pros at GrowthWeaver and let’s work together to get your content to the next level to produce tangible results for your company.