As a student in grade school it was important to stay organized, and nothing made staying organized easier than the Trapper Keeper. It provided multiple folders for storage and pockets for anything else you might (or might not) need in class.
Of course, there was always the classmate that just could not stay organized. Their lockers were always in a state of disarray with papers jammed in at every angle, they could never remember to bring a pencil to class and always forgot their textbook.
When it comes to social media, you don’t want to be “that” classmate. You (and your brand) have a digital reputation to protect, after all. That’s why it’s important to have a Trapper Keeper, per se, for your brand’s social media.
Do you have Facebook, LinkedIn or even web pages that aren’t fully built or that convey a laissez-faire attitude? That can turn off potential customers and current followers. Social media is a 24/7-customer service desk. It’s your opportunity to engage with current and future customers. If you have all of your social media content organized and seamlessly integrated, you can maximize ROI for your business. Knowing which channels to put in your company’s Trapper Keeper will go a long way in getting the right ROI for your brand.
It’s important to assess your brand’s goals and objectives in order to determine the ideal mix of social media platforms to achieve those goals. If you’re interested in B2B leads, think about putting LinkedIn into your Trapper Keeper, and maybe leave Instagram in your locker. If you’re in an industry that’s interested in real-time leads, take a look at Facebook or Twitter.
Knowing the strengths and weaknesses of each platform as they relate to your business goals is crucial. Most businesses don’t need to adopt every hot social media platform because some won’t impact their brand in a positive way. In fact, spreading your social media followers across numerous networks could lead to user fatigue and begin to negatively impact your mission.
Here’s a rule to remember: social media isn’t about just showing up and getting credit for being there. You need to show up prepared, and your social media Trapper Keeper can help you to the top of the class. Social platforms can make your small or medium-sized business feel much larger, which is a good thing. It takes a concerted effort to craft a true brand strategy, and that’s something the experts at GrowthWeaver provide for our clients.