The beauty of mobile text marketing or SMS (Short Messaging Service) marketing is that you’re able to connect with your current—and potential—customers anytime, anywhere. Your target doesn’t even need a smart phone! As long as they can receive texts, they can receive your message.
Texting has become mainstream, with 30% of consumers interacting with a brand via a text message!*
Mobile marketing is one of the most powerful tools you can use to incentivize repeat business. You can use it to add extra value to and enhance your overall strategic marketing campaign. It’s immediate and engaging. In fact, 95-98% of text messages are read within minutes of receipt!
Promotional texts can be used to:
- Build awareness for new products or offerings
- Promote seasonal items or especial vents
- Encourage last minute purchases
- Promote concerts and special events
- Host contests and distribute coupons (Mobile coupons are 10 times more likely to be redeemed than traditional coupons!)
Best of all, with mobile marketing, it’s easy to track campaign success!
*Nielsen, July 2011