Social Media Marketing & Advertising
There are a lot of digital marketing solutions out there. And there are a lot of folks who just don’t know how to use them effectively. They measure success by Likes and Clicks, instead of by trackable ROI. They send email blasts that don’t get opened. And build websites that don’t show up on Google searches. At GrowthWeaver, we know how to unleash the real power of digital marketing solutions. And our clients get the business results they want because of it.
Most of us have a personal Facebook page. But a Facebook page for a business is radically different. That’s why it’s important to use a proven Facebook expert, instead of trusting your brand to your cousin’s nephew or a college intern. As with any form of marketing, there is a real science to producing results on Facebook.
When done well, it can:
- Drive sales
- Deliver trackable results
- Build and grow a community of loyalists and target consumers
- Promote and reward feedback about your company and services
- Provide platforms for campaigns and creative strategies implementation
When Facebook is mismanaged, it’s a wasted business opportunity. Plus, it can alienate even your most loyal customers and actually damage your brand reputation.
GrowthWeaver is filled with digital marketing experts, who understand the latest rules and guidelines for Facebook (which seem to change daily!) Our experts know how to connect with your current and potential fans. We use tools that are proven to attract and engage your customers and drive business—tools that are too expensive for most companies to afford, but are available exclusively through GrowthWeaver.
The GrowthWeaver team knows how to drive results with targeted Facebook marketing strategies—and you’ll be able to see the results. Every month, you’ll meet with our digital marketing expert who will provide you with comprehensive report about your digital marketing solutions campaign and results.
Below is a sample of one of the effective posts made by GrowthWeaver for Spring Creek Ranch. The post received 711 Likes, 65 comments, 376 shares and had a reach of 24,488 Facebook users!
One of the best ways to increase the success of your marketing is through the use of highly targeted Facebook ads. It’s a great way to drive people to your website and connect with your desired target audience—and not nearly as expensive as other methods.
However, there is a science behind this process. Luckily, the digital marketing experts at GrowthWeaver have specific and extensive training in this arena. While we won’t tell you how we do it, we’ll get the results you want, for way less than you think.
Twitter has become a daily habit for millions of people globally. This platform is one of the best ways to promote your brand and connect with a younger audience. If you’ve got the right product or service, and know how to tweet effectively, you can connect with your audience on a regular basis, and keep them excited about your brand.
Twitter is best used to:
- Start discussions about your products, services or brand
- Connect with your customers in real time
- Get customer feedback and/or address customer service issues immediately and personally
- Send out deals, promotions or flash sales to help increase sales
While tweets are short and to the point, creating the perfect tweet isn’t easy. Timing, frequency and messaging play a critical part in delivering a successful campaign. Unless you have a lot of experience, knowledge and time, it’s best to work with a digital marketing specialist, and we’ve got oodles of them at GrowthWeaver.
LinkedIn is the world’s largest professional social network, with more than 250 million members. It now drives the most customers to B2B than any other tool and works harder than Twitter and Facebook for these businesses. It’s where people find jobs, make connections and interact with experts.
More and more marketers are turning to LinkedIn to promote their products, services, and content. But knowing how to create an effective LinkedIn campaign is an art form, mastered by the digital solutions experts at GrowthWeaver.
- You’ll work with your very own social media expert to develop a strategic and effective LinkedIn presence
- Your campaign will be fully managed and optimized by the social media strategist
- Your marketing plan will be based on a 12-month commitment to ensure the best results are achieved
Pinterest is all about people discovering things that inspire them. They love to use it as a way to discover and do the things they love. Its’ visual nature is very engaging, resulting in people pinning and repining.
Pinterest offers a great opportunity for businesses to be a part of this inspiration process. You can showcase products or services, as long as the content or pins are authentic and not “sales-y.” Pinners don’t want to feel like they are being advertised to. The goal is to make your brand or business a part of the exploration and discovery process for your target market.
The misconception is that Pinterest is a no-brainer and anyone can do it. The reality is, it requires thought, strategy and creativity to craft a successful Pinterest campaign. Both the strategy and implementation behind running Pinterest effectively are very time-consuming. The experts at GrowthWeaver have the talent and experience to construct an effective Pinterest strategy for you and your company.
What you should know about Pinterest
- Shoppers referred to a site through Pinterest are 10% more likely to buy and spend 10% more
- The most popular Pinterest categories are fashion, design, home décor, recipes, hobbies and crafts
- In the U.S., the average Pinterest user spends one hour and 17 minutes on the site each time they log on.
If you want to reach a younger market, Instagram is one of the most powerful digital tools available today. It’s quickly gone from a trendy iOS-only app to a massive social network with Android and web presence. In fact, there are more than 16 billion photos already shared and 55 million shared daily!* Instagram is similar to Pinterest, as it is very visual and provides inspiration in a quick and easy-to-understand way. In addition, the photos are searchable. If you know how to use the right hashtags, it can make it easy for people to find your business.
Instagram is great for promoting special events. It’s also ideal for resort marketing, restaurants, retail establishments, concert venues and other businesses that can both show and tell their stories in an aesthetically pleasing manner.
When using Instagram (and other methods of “contact” marketing), it’s vital to keep it authentic and genuine. Again, you have to know what you’re doing and have the time to devote to your followers. Do it incorrectly, and you can alienate your target market quickly and permanently. Of course, the digital marketing solutions experts at GrowthWeaver understand the ins and outs of effective Instagram campaigns, and are ready to help!
*As of 10/22/13.
Foursquare offers another rich opportunity for your business to connect and engage with new customers and reward existing customers. It takes expertise to achieve this. With the guidance of a GrowthWeaver expert, you’ll be able to:
- Build customer loyalty and retention through exclusive specials and offerings
- Drive local sales
- Build brand awareness
- Send updates about your business to your “best” customers and engage them in a meaningful way
- Allow fans to provide tips, reviews and photos that promote your business
- Integrate Foursquare into your other social media marketing campaigns
You can replace costly coupon advertising with a Foursquare solution and save $$ while increasing results.
Want to inspire your target audience? Or start a movement? Do you want to share a thought-provoking story? YouTube is probably the most effective digital marketing tool you can put to work. It’s a great way to showcase your products or services and share testimonials. It encourages meaningful interactions with your fan base. This platform even has the bragging rights of being the second largest search engine utilized worldwide. In fact, 100 hours of footage is being uploaded to YouTube every minute of every day!*
It’s important to understand that it is not easy to do effective marketing on YouTube. There’s an intricate set-up process. There’s a science behind the first 15 seconds of content (Bet you didn’t know that). It’s also essential to understand how to utilize key words and optimization strategies to promote your video.
The experts at GrowthWeaver understand the intricacies of YouTube marketing, and can help you put your best foot forward on this worldwide stage.